Magazine publishing

I would choose to go with Bauer due to it being more suitable for my magazine. IPC is a bigger publisher but they specialise more in women's and country magazines, where as Bauer publish more music magazines such as 'Empire, Kerrang and Q'. This means that they would know more about publishing music magazines and would do a better job with my magazine. Bauer also publish big radio stations such as 'Kiss, Magic and The Box' so they would have an even better idea on the whole music scene and which music attracts which audience.